Graduate profile

Prednáška na IM UCM

The graduates of the Institute of Management are after completing the study ready to work at middle management level or they are ready to start their own business.

Management in Tourism and Hospitality (Bc.)

We will teach you to think independently, take responsibility for your decisions, manage a team, or manage your own business. In short, you will not only have a diploma to be placed in a frame after completing the study, but you will have a lot of experience and knowledge how to start your own business, become a part of middle or top management, and labour market will fight for you.

A graduate of the study program Management in Tourism and Hospitality, after the first degree of study, has knowledge in the field of management, focused on the study program; has knowledge of current trends in tourism and hospitality industry, masters proper professional terminology (at least in one of the world languages). After completing the study, the graduate can manage own decisions, plans and projects, as well as teams, or larger internal organizational units, while fulfilling both strategic, tactical, and operational goals and the plans of tourism units.

The graduate can apply practical managerial skills, such as open communication, time management (of the self and others), effective motivation of employees, innovation management implementation, socially responsible organization management, work in an intercultural environment, as well continue with training and education etc. The graduate also has knowledge in the field of human resource management, marketing, event, and projects organizing, economics, accounting, statistics, and informatics, which can be applied in the business sphere, at public but also in non-governmental institutions and in business sector, in the service industry in the field of tourism and hospitality.


The graduate gained knowledge in the field of economics and management with basic terminology, knows the most important scientific approaches and the latest trends in economy and management; as a part of the study acquires basic concept apparatus in human resource management and its organization, mainly aimed at size, focus and tools. The graduate can explain the basic principles of economy functioning, interpret the relations between the most important macroeconomic dimensions; knows the most accessible options for financing the innovations in the tourism industry, the latest trends in the tourism products creation; can define the necessity of the innovation process and can characterize innovations in the target parts of tourism industry.

The graduate knows how to define and work with IT used in tourism industry, is familiar with basic characteristics of consumer market, purchasing behaviour model of organizations in tourism industry. The graduate is also familiar with the mechanism of sustainable approach to business activities in tourism and hospitality and accepts the tourism product from the development and sustainable point of view. Furthermore, during the study the student acquires specific knowledge how to determine, plan, implement or realize a small-scale project, where the difficulty corresponds to the level of knowledge, skills and expertise at the first degree of study.


The graduate can apply all gained experience and knowledge when preparing the assignments and semestral projects on selected topic; further can utilize basic techniques and methods of planning, organizing, leading, and controlling people. The graduate also applies basic knowledge for current issues analyses in HRM, applies also knowledge of methodologies to compare the success of economic policy and analyse the possibilities of future economy development. The graduate can independently evaluate the potential of tourism in the given region or destination, is able to formulate relevant conclusions with stated locality strengths and weaknesses in the terms of locality potential, selection, and realizations of tourism prerequisites.

The graduate can apply basic principles of sustainable tourism and its development in practice, can formulate recommendations for tourism entities, seeking to improve their business through innovations; thus increase the number of visitors and tourists in the given region. The graduate can solve partial project parts, but also comprehensively process and elaborate all requested documents, and then apply them during the project realization while having acquired a complex and interdisciplinary approach to solve the project.

Professional competencies

The graduate is professionally qualified to analyse the individual functions of HRM, apply them in specific conditions, evaluate the situation and propose measures to improve the current situation. The graduate can work with selected applications focused on map systems and navigation, create itineraries of tourist stays for selected tourism destination, and fill the program corresponding to real time possibilities. The graduate has an overview of new trends that condition and largely influence the tourism products creation, is also able to recommend the tourism businesses with the procedures and options to approach the innovative steps appropriately. He is also professionally qualified for the introduction of environmentally sensitive measures in tourism establishments (especially in accommodation services).

The graduate knows the reasons, consequences, and possible solutions of over tourism, can use demarketing tools to mitigate consequences, work out the situational analysis of a tourism company as well as identify the competitive advantages on the leisure market and propose a product, price, distribution, and communication strategy for the company. Finally, the graduate is professionally qualified to organize smaller scale events in the field of tourism, during the project planning and implementation is flexibly solving occurred problems; through analytical methods the graduate evaluates the success of the implemented project and subsequently proposes measures for the future improvement.

Application of graduates in practice

  • a manager of a small company or non-profit organization who knows how to run the operation and development of businesses operating in the field of tourism and hospitality competently and comprehensively,
  • a team leader in a middle management position in a public and state administration focused on the field of tourism,
  • an employee at sections or departments of tourism and regional development,
  • a mid-level manager in district and regional tourism organizations,
  • an employee of tourist and information centres,
  • a mid-level manager in regional development agencies, focused on the application of innovations and tourism development,
  • a private entrepreneur in the field of tourism and a small tourism organization,
  • an event manager,
  • a reception manager (or manager of another part of a hotel, restaurant),
  • a chief manager of the hotel's leisure activities,
  • a restaurant facility manager,
  • an F&B manager,
  • an administrator of an accommodation facility,
  • a tour guide,
  • a hotel manager,
  • a free time animator
  • a Concierge...