Jaroslava Gburová
Hajdóczyho 1, Office No.417

Portal VS IM Scopus. Web of Science ORCID_iD

PhDr. Jaroslava Gburová, PhD.

University Associate Professor


She is a graduate of the Faculty of Management at the University of Prešov in all three levels of university education, where she also obtained the title PhDr. Since 2011, she has worked at the Faculty of Management, University of Prešov, at the Department of Marketing and International Trade as a lecturer, assistant, departmental secretary and coordinator of students´ professional practice. Her pedagogical, scientific research and publishing activities focus on risk management and selected tools of the marketing and communication mix, particularly on factors influencing consumer purchasing behaviour in the field of tourism and other areas. She supervised over 50 diploma and bachelor's theses during her academic career.

As part of her scientific research activities, she has been a member of research teams in various projects (VEGA, KEGA, GAMA, GaPU). She is the author or co-author of several textbooks, monographs, and scientific publications, which are also indexed in international databases (Scopus and WoS). Her publications have received numerous responses and recognition.


  • PhD., Management, Faculty of Management, University of Presov
  • PhDr., Economics and Business Management, Faculty of Management, University of Presov

Professional focus

  • Risk management
  • Marketing services
  • Strategic marketing