He graduated from the Faculty of Social Sciences of the University of St. Cyril and Methodius in Trnava in the Management and Economics of Public Administration study program. He later acquired the title of Doctor of Philosophy (PhDr.). He subsequently expanded his education by studying in the Master of Science (MSc.) management program in the Czech Republic. He is continuing his doctoral studies at the Department of Marketing of the Faculty of Management.

He tries to use the knowledge from his studies in his research focused on performance measurement, which is in line with his dissertation entitled Measuring the performance of marketing management in the environment of UNESCO objects. He is a co-author of several research papers and a member of the VEGA research teams.