Graduate Profile – Bachelor study:
Graduates of the Master’s programme in Economics and Management are equipped to work independently, analytically and creatively across a range of fields in economics and management. They possess comprehensive, in-depth and practically applicable knowledge and skills essential for informed decision-making and the management of economic entities in the private and public sectors. They will find employment in organisations of various sizes and across different sectors, in public institutions and non-profit organisations, including those operating in the tourism and hospitality sectors, regardless of their legal form or focus. Graduates possess interconnected, in-depth specialist knowledge of public finance, financial management and marketing management, which form the core of this interdisciplinary study programme. They systematically expand this knowledge to include strategic and project management, intercultural management and data analysis, thereby strengthening their ability to respond analytically and conceptually to the challenges of economic and managerial practice. Graduates master the fundamentals of innovation, digitalisation and international standards, as well as the principles of financial and economic analysis and sustainable development, which complement their professional profile in the context of current trends in business practice, including the tourism and hospitality sectors. The core curriculum of the programme, designed in this way, prepares graduates for qualified and flexible work in various fields of economics and management. They are equipped to tackle current challenges in a dynamic economic environment, including the implementation of innovations and digital solutions in business practice and public administration.
Graduates are prepared to take responsibility for making specialist decisions, leading teams and implementing projects, and for adapting to changing environmental conditions. They can communicate effectively in both professional and international contexts and are prepared for further professional and lifelong development.
The degree programme offers students the opportunity to specialise in two areas:
- The specialisation Economics and Management of Enterprises and Organisations focuses on strategic, financial and innovation management across enterprises and organisations in the private, public and non-profit sectors. It also covers digital consumer behaviour, management in the public and non-profit sectors, financial accounting and the principles of sustainability in business and finance.
- The specialisation Tourism and Hospitality Management focuses on the management of destinations, cultural heritage and tourism services, including the operation of hotels and other hospitality establishments, with an emphasis on quality and sustainability.
Graduates are prepared to take up managerial, analytical, consultancy or specialist roles in both domestic and international organisations across the business sector and in public and non-profit organisations, including the tourism and hospitality sector.
Learning objectives – expected outcomes for graduates of the Bachelor’s degree programme:
I. Knowledge
- Graduates of the Master’s programme in Economics and Management possess comprehensive specialist and methodological knowledge across various areas of economic and managerial practice. As part of their studies, they acquire advanced theoretical and practical knowledge of the structure, functioning and management of the public finance system at the level of state public organisations and its individual components, in the context of macroeconomic and economic policy (Public Finance). They possess comprehensive knowledge of the principles and tools of financial management in businesses and organisations across various sectors of the economy, including aspects of financial planning, risk analysis and management, investment decision-making and public finance management at the microeconomic level, particularly within the context of local government and in the environment of non-state public and non-profit organisations (Financial Management). At the same time, they demonstrate professional competence in marketing management, with a focus on implementing current trends, strategies and analytical tools in developing marketing concepts within a globalised and culturally diverse environment (Marketing Management).
- Graduates possess specialist knowledge of the importance of innovation, international standards, digitalisation and the principles of sustainable development in the context of current trends in the economic and managerial environment. The core curriculum of the master’s programme provides them with a solid professional foundation in strategic and project management, organisational behaviour in an intercultural environment, and the application of modern methods of financial and economic analysis, management accounting and data-driven decision-making. At the same time, students acquire knowledge and skills in applied research within a socio-economic context, enabling them to analyse and resolve complex practical problems effectively.
- Graduates are able to apply the knowledge they have acquired in their chosen specialisation in practice, whilst also making effective use of the knowledge gained from core modules in the fields of economics and management. They apply this knowledge in the context of the economics and management of businesses and organisations and in tourism and hospitality management. They are able to design and implement strategies to enhance their performance and competitiveness. They understand the interrelationships between individual areas at both theoretical and practical levels, organise teamwork effectively, and are proficient in managerial communication, including communication in a foreign language.
- Graduates of the specialisation Economics and Management of Enterprises and Organisations will acquire in-depth knowledge of current trends in digital consumer behaviour, including techniques for analysing and developing digital marketing strategies that take into account the specific characteristics of the digital environment (Digital Consumer Behaviour). At the same time, they will gain extensive knowledge of the public and non-profit sectors, including local authorities, their economic mechanisms and management systems, as well as marketing tools and marketing communication (Management and Marketing in the Public and Non-Profit Sectors). They will gain a detailed overview of customer relationship management, financial accounting, and the principles of sustainability in business and finance. They will understand the key role these play in ensuring the long-term sustainability and competitiveness of businesses and organisations.
- Graduates of the specialisation Tourism and Hospitality Management have a command of the principles and processes of destination management in tourism and hospitality and understand the specific aspects of service provision in this field. They are able to apply modern managerial approaches to enhance the attractiveness, quality and sustainability of tourist destinations (Destination Management). At the same time, they possess extensive knowledge of cultural heritage management as part of tourism services, including its protection, conservation, presentation and sustainable use (Cultural Heritage Management). They understand how managerial approaches and marketing strategies can support the development of cultural heritage and tourism. They possess the analytical, communication and managerial skills required for the effective management of destinations, hotel operations and other services provided within this sector. The knowledge gained through their studies, grounded in a common foundation in economics and business management, enables them to manage hotels, catering establishments and other tourism services effectively. In their work, they utilise digital tools and insights into consumer behaviour. In tourism and hospitality management, they apply the principles of economic, social and environmental sustainability, with an emphasis on providing high-quality services in this sector. They are able to critically analyse economic and managerial decisions, including their implementation in specific practical contexts.
II. Skills
- Graduates are able to critically analyse economic issues at the macroeconomic and microeconomic levels across various sectors of the economy. They are able to design and implement effective solutions and assess their impacts on economic efficiency and managerial sustainability. They apply the knowledge they have acquired creatively, integrating insights from the business, public and tourism sectors.
- Graduates possess the advanced communication and analytical skills required for specialist and managerial roles. They are able to manage public finances effectively and apply financial control tools within public sector organisations. In the field of financial management for businesses and organisations, they apply methods to optimise financial processes, drawing on their specialist knowledge of financial accounting. They also utilise skills acquired in drawing up and managing budgets in public and non-profit organisations, as well as at the level of local authorities. They design and implement marketing strategies, taking into account the intercultural aspects of communication, and oversee the management of managerial and marketing processes in the public and non-profit sectors. They possess knowledge of consumer behaviour, which they apply when developing and implementing marketing concepts.
- Graduates in Tourism and Hospitality Management are equipped to plan and coordinate the development of destinations and cultural tourism, as well as other services within this sector. They possess practical skills in the operational management of hotels and restaurants, while actively contributing to enhanced customer satisfaction. They have a firm grasp of the principles of team management and effective communication in an international and multicultural context. They have also mastered the principles of sustainability in business and financial practice and are able toeal-world economic conditions. apply them in r
III. Professional competencies
- Graduates are able to independently tackle complex professional tasks and projects, applying up-to-date knowledge with an emphasis on economic, legal, social and ethical aspects. They effectively manage managerial and financial challenges across the business, public and tourism sectors. They make informed decisions in economics and management, taking into account the principles of social responsibility and sustainability. They initiate, design and implement innovative solutions, and optimise processes in public finance, marketing and tourism services. They critically analyse and evaluate the economic and social impacts of decisions and make effective use of digital tools and technologies to support analytical, managerial and implementation activities across various sectors of the economy.
IV. Transferable skills
- Graduates work effectively as individuals, team members and team leaders, takingfor tackling complex tasks in multicultural and multidisciplinary environments. They demonstrate a proactive andproach, independently formulating, arguing for and defending expert opinions, and are able to present them in a foreign language. They possess well-developed critical and systematic thinking skills, are able to analyse problems within a broader social and global context, and make decisions that reflect sustainability and social responsibility. They make flexible use of digital tech responsibility constructive apnologies in line with the requirements of modern practice and actively engage in lifelong learning to continuously develop their professional and personal competencies.
